Strategi dan Inovasi Model Bisnis Katering dalam Meningkatkan Daya Saing di Era Pasar Digital
Main Article Content
Micro, Small and Medium Enterprises (MSMEs) often face severe challenges during the global economic crisis, especially during the Covid-19 pandemic. MSMEs are encouraged to have strategies and innovations in order to face the crisis. This study aims to analyze catering business model strategies and innovations in improving post-pandemic competitiveness. This research uses qualitative methods with data collection through observation, literature review and in-depth interviews. Observations were made on three MSMEs engaged in catering. In-depth interviews were conducted with five MSMEs who were willing to be asked for information directly. This data analysis uses data reduction, data presentation and conclusions. The results of this study highlight several streams of catering business strategies and innovations carried out by MSMEs after the post COVID-19 pandemic. In addition, MSMEs can also turn challenges into opportunities through product innovation. This research has implications for adequate preparation and understanding of strategies and business model innovations that can be done to reduce the negative impact of the global crisis. Thus, this study can help the government in supporting MSMEs to be able to overcome the global crisis.
Keywords:
Business Innovation Strategy, Business Model Innovation, Catering Business, Free Lunch
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Asikin, Muhamad Zaenal, Fadilah, Muhamad Opan, Saputro, Wahyu Eko, Aditia, Oriza, & Ridzki, Mohamad Maulana. (2024). The Influence Of Digital Marketing On Competitive Advantage And Performance of Micro, Small And Medium Enterprises. International Journal of Social Service and Research, 4(03), 963–970.
Belas, Jaroslav, Gavurova, Beata, Dvorsky, Jan, Cepel, Martin, & Durana, Pavol. (2022). The impact of the COVID-19 pandemic on selected areas of a management system in SMEs. Economic Research-Ekonomska Istrazivanja , 35(1), 3754–3777. https://doi.org/10.1080/1331677X.2021.2004187
Bourne, Clea. (2020). Fintech’s Transparency–Publicity Nexus: Value Cocreation Through Transparency Discourses in Business-to-Business Digital Marketing. American Behavioral Scientist, 64(11), 1607–1626. https://doi.org/10.1177/0002764220959385
Choirunisa, Risda, & Mulyanti, Dety. (2023). Literature Review: Peran e-Commerce dalam Meningkatkan Pendapatan UMKM di Era New Normal. Jurnal Ekonomi, Bisnis Dan Industri, 5(1), 9–15.
Dirwan, A. (2021). Kendali Ekonomi Outlook Indonesia Tahun 2021 Pasca Pandemi Global Ditinjau Dari Mikro Dan Makro Ekonomi. Jurnal Ilmiah Manajemen Surya Pasca Scientia, 10(1), 1–4. https://doi.org/10.35968/jimspc.v10i1.591
Eze, Sunday C., Chinedu-Eze, Vera C., Awa, Hart O., & Diarah, Sandra I. (2023). Critical Issues Facing SMEs’ Actors in the Adoption of Emerging Digital Marketing Technology (EDMT). SAGE Open, 13(4), 1–18. https://doi.org/10.1177/21582440231214847
Gupta, Peeyush, Steward, Michelle, Narus, Jim, & Seshadri, D. V. R. (2021). Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel. Vikalpa, 46(4), 197–208. https://doi.org/10.1177/02560909211054700
Li, Ying, Chiu, Yung ho, Li, Yushan, Lin, Tai Yu, & Lin, Yi Nuo. (2022). The influence of the internet on catering and accommodation industry efficiency. Economic Research-Ekonomska Istrazivanja , 35(1), 949–970. https://doi.org/10.1080/1331677X.2021.1952087
Moleong, Lexy J. (2017). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Netrdová, Pavlína, & Blažek, Jiří. (2019). Soaring unemployment in Czechia during the global economic crisis. Journal of Maps, 15(1), 69–76. https://doi.org/10.1080/17445647.2019.1608597
Patma, Tundung Subali, Wardana, Ludi Wishnu, Wibowo, Agus, Narmaditya, Bagus Shandy, & Akbarina, Farida. (2021). The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic. Cogent Business & Management, 8(1), 1953679.
Permata, My Sun, Zunaidi, Arif, Hermadiani, Firnanda, & Chumairo, Ma’rufatul. (2023). Resilien Ekonomi Umat: Tantangan dan Prospek Industri Halal Pasca Krisis Pandemi Covid-19. Proceedings of Islamic Economics, Business, and Philanthropy, 2(1).
Riza, Rizqy Aqidatur, & Mutiarni, Rita. (2022). Kinerja Karyawan Umkm Di Masa Pandemi Covid-19 : Systematic Literature Review (Slr). JMD : Jurnal Riset Manajemen & Bisnis Dewantara, 5(1), 35–44. https://doi.org/10.26533/jmd.v5i1.992
Saebah, Nur, & Asikin, Muhamad Zaenal. (2022). Efektivitas Pengembangan Digital Bisnis pada Gen-Z dengan Model Bisnis Canvas. Jurnal Syntax Transformation, 3(11), 1534–1540.
Sari, Irna. (2017). Penerapan Etika Bisnis Bagi Pedagang Muslim Dalam Persaingan Usaha. Universitas Islam Negeri Alauddin Makassar, 1–14.
Siagian, Ade Onny, & Cahyono, Yoyok. (2021). Strategi Pemulihan Pemasaran UMKM di Masa Pandemi Covid-19 Pada Sektor Ekonomi Kreatif. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 206–217. https://doi.org/10.47233/jiteksis.v3i1.212
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Sulestiyono, Deddy, Aresteria, Maya, & Lestiani, Lia Iva Budi. (2021). An Implementation of Micro, Small, and Medium Enterprise (MSME) Opportunities and Challenges In The Pandemic Era: A Literature Review. Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(2), 19–31.
Sutrisno, Edy. (2020). Strategi Pemulihan Ekonomi Pasca Pandemi Melalui Sektor UMKM Dan Pariwisata. Jurnal Kajian Lembaga Ketahanan Nasional Republik Indonesia, 9(1), 87–96.
Ullal, Mithun S., Hawaldar, Iqbal Thonse, Soni, Rashmi, & Nadeem, Mohammed. (2021). The Role of Machine Learning in Digital Marketing. SAGE Open, 11(4). https://doi.org/10.1177/21582440211050394
Vrontis, Demetris, Makrides, Anna, Christofi, Michael, & Thrassou, Alkis. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647
Wardani, Fatimah Sindi, Lestari, Indah Puji, Sari, Devinna Tamaya, Umamah, Ni’matul, & Wulandari, Tri. (2021). Strategi Pemasaran Usaha Mikro Kecil Menengah Di Masa Pandemi. Academica: Journal of Multidisciplinary Studies, 5(1), 27–38.
Widyastuti, Tri Ayu, Chadi Mursid, Mansur, & Mubarok, Muhammad Sultan. (2023). Strategi Negara Indonesia Dalam Menghadapi Ancaman Resesi Global. Jurnal Sahmiyya, 2(1), 187–197.
Wilfarda, Anggraeni Charismanur, Ningtiyas, Wulan Puspita, & Alimah, Nurdiyah Mufidatul. (2021). Kebijakan Pemerintah Dalam Pemberdayaan UMKM Di Masa Pandemi. Journal of Government and Politics, 3(1), 47–65.
