Social Actions of Social Drinkers in Building Business Relationships
Main Article Content
The café is an interaction space for Social Drinkers to discuss and collaborate in making decisions and building business relationships, several businesses have been born from the communication carried out by Social Drinkers in Sanes Kape. Examples are Peony which is engaged in fashion and hijab, Nawaicrrative in advertising agencies, and Komunalab in social media handling. The café offers an atmosphere that supports productive social action. This study aims to analyze the social actions of Social Drinkers in Sanes Kape in building business relationships, identify the types of social actions carried out, explain the role of Sanes Kape as a social action space that supports the formation of business relationships, and obtain findings and conclusions that are useful for the development of cafes as social action spaces that are conducive to building business relationships. This study uses a qualitative method with a case study approach supported by Max Weber's theory of social action. The results of the study show that the interaction in this café reflects rational-instrumental, rational-value, and affective social actions in building strong business relationships. The findings show that Sanes Kape is a strategic place for Social Drinkers who want to build profitable business relationships.
Keywords:
Coffee Shop, Social Action, Business, Social Drinker, Communication
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Gustiawan, Wahyu Dede, & Satriyono, Gandung. (2022). Gaya hidup konsumen coffee shop di wilayah Kota Kediri. Management Studies and Entrepreneurship Journal (MSEJ), 3(2), 477–487.
Hasna, Aulia, & Artika, Maura. (2023). Budaya Ngopi sebagai Sarana Bertukar Literasi Masyarakat Gresik. JURNISMIO, 1(ISH).
Johnson, D. P. (1986). Teori Sosiologi Klasik Dan Modern. PT. Gramedia Jakarta. Joseph, P., Novitasari, D., Rosihan, A., Ki Ratu Penghulu No, J., Sari Baturaja OKU, K., & Baturaja Jl Ki Ratu Penghulu No, U. (2021). Strategi Komunikasi Pemasaran Citimall Baturaja Di Masa Pandemi Covid-19. Jurnal MASSA, 2(1).
Lefaan, Avelinus. (2023). Pemaknaan, Sosialisasi, dan Internalisasi Filsafat Noken dalam Komunikasi Pembangunan Masyarakat Kota Jayapura. Jurnal Komunikasi, 17(2), 137–154. https://doi.org/10.20885/komunikasi.vol17.iss2.art1
Menot, Raymond Michael. (2022). Budaya minum di Indonesia. Yayasan Pustaka Obor Indonesia.
Muspita, Novi Catur, & Najib, Ainun. (2021). THE PHENOMENA OF BEHAVIOR HANDLING IN COFFEE SHOPS AS A PUBLIC SPACE: STUDY ON CONSUMERS OF DREAM COFFE KOPI STORES In BLITAR CITY. JOSAR (Journal of Students Academic Research), 6(3), 450–458.
Octaviana, Dila Rukmi, & Ramadhani, Reza Aditya. (2021). HAKIKAT MANUSIA: Pengetahuan (Knowladge), Ilmu Pengetahuan (Sains), Filsafat Dan Agama. Jurnal Tawadhu, 5(2), 143–159.
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Ristianah, Niken. (2020). Internalisasi nilai-nilai keislaman perspektif sosial kemasyarakatan. Darajat: Jurnal Pendidikan Agama Islam, 3(1), 1–13.
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Sanjaya, Steven, & Handoyo, Sarwo Edy. (2024). Pengaruh Efikasi Diri, Pengetahuan Kewirausahaan, Motivasi Kewirausahaan terhadap Keberhasilan Usaha. Jurnal Manajerial Dan Kewirausahaan, 6(2), 472–477. https://doi.org/10.24912/jmk.v6i2.29851
Sari, Revita, & Halim, Chandra. (2022). Analisis Strategi Bisnis Guna Meningkatkan Daya Saing pada Coffee Shop di Bandar Lampung (Studi Kasus Dr. Coffee). Jurnal Ekonomi Dan Bisnis Digital, 1(3), 231–248. https://doi.org/10.55927/ministal.v1i3.1139
Suhada, Husna. (2022). TINDAKAN RASIONAL KELAS MENENGAH PEKERJA MENGKONSUMSI KOPI DI STARBUCKS GRAHA PENA KOTA SURABAYA. Paradigma, 11(1).
Sari, N. (2020). Pengaruh Terpaan Iklan Tokopedia# Mulaiajadulu Dan Kredibilitas Celebrity Endorser Rachel Vennya Terhadap Motivasi Berwirausaha.
Suminto, Miftahul Adi. (2022). Identitas Visual pada Coffeeshop dan Warung Kopi di Surabaya. Jurnal Kajian Seni, 9(1), 116–134. https://doi.org/10.22146/jksks.73169
Tabib, Happy, Jayanti, Rani, & Afkar, Taswirul. (2022). Analisis Tindakan Sosial dan Nilai Pendidikan Karakter Dalam Novel Bedebah di Ujung Tanduk Karya Tere Liye. universitas islam majapahit mojokerto.
Timoshenko, Artem, & Hauser, John R. (2019). Identifying customer needs from user-generated content. Marketing Science, 38(1), 1–20.
Yahya, E. S., & Gunawan, A. I. (2021). Apakah Atribut Produk Coffee Shop Mampu Mendorong Minat Pembelian?: Studi Kasus Pada Pembelian Kopi Lokal. Edunomi Jurnal Pendidikan Ekonomi, 9(2). https://doi.org/10.33603/ejpe.v9i2.5193
Wibawa, Fachriyan Yoga, Wijiyanto, Wijiyanto, & Muhtarom, Moh. (2021). Aplikasi Coffee Shop Berbasis Website (Studi Kasus: Coffee Shop Di Surakarta). DutaCom, 14(2), 73–80. https://doi.org/10.47701/dutacom.v14i2.2020
Widiatmaka, Pipit, Gafallo, M. Fadhil Yarda, Akbar, Taufik, & Adiansyah, Adiansyah. (2023). Warung Kopi sebagai Ruang Publik untuk Membangun Harmoni Masyarakat Multikultural. Jurnal SMART (Studi Masyarakat, Religi, Dan Tradisi), 9(1), 65–76. https://doi.org/10.18784/smart.v9i1.1922
