Perbedaan Manajemen Konflik pada Organisasi Kemahasiswaan Bem Fikes dan Bem Feishum di Universitas ‘Aisyiyah Yogyakarta
Main Article Content
This study aims to examine the influence of service quality (SERVQUAL) on revisit intention and electronic Word of Mouth (eWoM) in dental clinics in several cities in Indonesia. This study uses an extended SERVQUAL model to analyze the relationship between these variables by considering additional factors such as cost-effectiveness and staff-related factors, as well as the role of patient satisfaction as a mediator. Through a quantitative approach, this study examines the extent to which service quality, additional factors, and patient satisfaction affect revisit intent and eWoM. The findings of this study are expected to provide insights for dental clinic management in improving service quality and patient satisfaction, as well as encouraging patient loyalty through digital social media. This research also contributes to the development of literature in the field of health service management, especially in the context of dental health services.
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