Pelatihan Digital Marketing Pelaku Usaha Kecil Jemaat Gmim Kharisma Buha Kecamatan Mapanget
Main Article Content
The Digital Marketing Training for small business actors in GMIM Kharisma Buha, Mapanget District, aims to enhance marketing technology understanding among local entrepreneurs. This study identifies that many small business owners have not maximized their utilization of digital technology following the COVID-19 pandemic. Through this training, participants were introduced to the use of social media platforms like Instagram and Google Maps to promote their products. The training results indicate a significant improvement in digital skills, enabling business actors to enhance their visibility and product sales. This program is expected to continue supporting the development of SMEs in the area..
Keywords:
Digital Marketing, Small Business Actors, SMEs
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Low, S., Ullah, F., Shirowzhan, S., Sepasgozar, S. M. E., & Lin Lee, C. (2020). Smart digital marketing capabilities for sustainable property development: A case of Malaysia. Sustainability, 12(13), 5402. https://doi.org/10.3390/su12135402
Mamusung, T. Robby, Mandey H.J. Nancy, Langi A.J. Cisca, Kumaat P. Arief dan Longdong Wingston (2021). Manajemen Merek. Polimdo Press.
Mile, Lukman, Sahami, M. Femy, Mulis dan Baruadi, R. S. Alfi. (2018). Pengemasan, Penyimpanan & Pergudangan: Hasil Olahan Perikanan. Cetakan ke 1. Penerbit: CV Athra Samudra-Gorontalo.
Muhamad Stiadi, Didin Herlinudinkhaji, Yunila Dwi Putri Ariyanti, Nindita Erwanti, (2021) Pelatihan Pemanfaatan Digital Marketing Dalam Pengembangan Pemasaran Bagi Pelaku UMKM. Jurnal Pengabdian Kepada Masyarakat: Bakti Banua Vol. 2 No. 1, pp. 08-11
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Rachmadi, T. (2020). The Power Of Digital Marketing (Vol. 1). Tiga Ebook.
Supendi, V. C., & Winarko, H. B. (2023). The Impact of K-Pop Digital Marketing Communication Strategy on Indonesian Gen Z’s Dairy Purchase Intention Behavior. Conference Proceedings International Conference on Education Innovation and Social Science, 280–291.
Sulistiono dan Mumuh Mulyana, (2020) Pelatihan Pengembangan Merek Dan Kemasan Bagi UMKM Kota Bogor, Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2, pp. 87-94
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401–408.
Ullal, M. S., Hawaldar, I. T., Soni, R., & Nadeem, M. (2021). The Role of Machine Learning in Digital Marketing. SAGE Open, 11(4). https://doi.org/10.1177/21582440211050394
